We find the companies and decision-makers your offer may be relevant to right now, reach out to them personally on LinkedIn, and keep the conversation going until it turns into a real sales conversation.
Winning new clients matters. Yet a large share of sales time often goes on preparation and admin – work that is essential, but is not the real business conversation.
We organise this work into a system, so your sales team can focus on real business conversations instead of preparation.
Six steps that build on each other, from defining the target market to the first business conversation.
We define which companies we are looking for, in which markets and industries, and by which criteria.
We map the relevant companies and their decision-makers, their business situation and everything that matters for the outreach.
Based on the research, we write a personalised message that makes it clear why it is meant for them. We agree on the tone and direction together at the start, then we handle the sending – mainly on LinkedIn, and by email where needed.
We don’t stop at a single message. We follow up, take the reactions into account and get back in touch at the right time.
We assess and organise the incoming replies. For promising opportunities, your sales team steps in.
At this point, sales takes over. With relevant prospects, the business conversation about working together can begin.
With fictional characters: Anna Nagy, Head of Sales at DunaPrecíz Ltd., writes to Péter Kovács, Production Manager at Kertész Machinery.
Why him? As Production Manager, he is the first to see when a production run grows or a supplier misses a deadline.
Hi Péter! We manufacture industrial components, and we’d like to get to know machine builders who sometimes need a flexible supplier – for example when a production run suddenly grows, or an existing partner can’t meet the deadline.
Does that happen at your company, or is your supplier base stable right now?
No reply.
That’s not a no yet. Maybe Péter was just busy.
Hi Péter,
I reached out on LinkedIn about a possible supplier partnership, but thought I’d also drop you an email in case this channel suits you better.
If bringing in a new manufacturing partner could come up for you, I’m happy to send a few concrete examples of the work we could help with.
If it’s not relevant right now, that’s completely fine too.
Best,
Anna Nagy
One more quick question about my earlier message: when you need a new supplier, is that usually something you coordinate, or should I contact a colleague?
Thank you!
One more quick question about my earlier message: when you need a new supplier, is that usually something you coordinate…?
Day 22Hi! Thanks for reaching out. I do coordinate supplier partnerships. Please send me some information about your capacity and the kind of work you take on.
Three messages.
Three different roles.
One conversation.
Get my free auditThe companies and people are fictional; the example is for illustration.
We look at the company, the industry, its size, the decision-making roles and the business situations that could make your offer relevant. The most senior decision-maker isn’t necessarily the best first contact: what matters is who is affected by the problem you solve. That’s why, even within the same company, we write something different to a CEO than to a sales or IT lead.
Business growth, efficiency, strategic questions.
Winning new clients, a predictable pipeline.
Lead generation, measurable return.
A specific technical or operational problem.
If needed, we also build separate landing pages for each role and problem. That way the message, the landing page and the outreach are all built around the same business problem.
Good outreach sparks interest. At that point, the recipient often checks your LinkedIn profile, your company, your website or some of your content. So these need to show the same picture they expect based on the message.
Your online presence doesn’t need to win clients on its own. It matters so that when someone looks you up, we don’t lose their interest.
B2B outreach has a bad reputation – rightly so, because most people do it in bulk, from templates. So we spell out exactly what we don’t do.
We built the process from two decades of hands-on work. AI speeds up research, data processing and preparation – strategy, targeting and business decisions stay human. You don’t need to develop new software either: we connect tools that already work.
We recommend 3 months as a minimum, because in that time – beyond the first reactions and conversations – you gather enough experience about the targeting, the messages and the replies. The system brings the most clients when it runs for the long term.
Building the system, first outreach and reactions
Fine-tuning based on the replies
Stable, predictable operation
Few relevant companies
The targeting needs refining.
We have the right people, but no reaction
The outreach or the process needs changing.
Lots of conversations, but few deals
The sales process needs a closer look.
The size of the system always fits the goal. One LinkedIn profile and one target market need different resources than several profiles, decision-making roles, landing pages or countries. That’s why we don’t offer one fixed package – we tailor the system to your goal and volume.
We build a strategy tailored to your company and the system needed for client acquisition, create the necessary assets, then launch the campaign.
The system runs continuously while we monitor results, manage the campaigns and optimise the process based on what we learn.
The exact fee depends on the number of profiles, target markets, roles and landing pages. External software and LinkedIn subscriptions are charged separately – we always tell you in advance.
The value of a B2B client acquisition system isn’t defined by its monthly cost alone. It’s worth considering what one new client is worth, and what a continuously running, measurable acquisition process means for your sales team.
These aren’t part of the LinkedIn package, but if you need them, we handle them in-house, tailored to your goals and the task.
We start with a detailed brief. It helps us get to know your company, your services, your target audience and your experience so far.
Then we decide together who to reach out to, which problem to build the messaging around, and how the process should work. Once everything is in place, we launch the campaign.
At the start, filling in the brief and approving the messages is on you. After that, we handle the day-to-day work: research, outreach, follow-ups and admin.
You just receive the prospects, plus regular reports on how the campaign is going.
We don’t simply search by job title. We look at the company, the industry, its size, the decision-making role, and whether there’s a business situation or problem that makes your offer relevant to them. So within one company we may look at several different roles. The goal isn’t to reach as many people as possible, but to find the ones genuinely worth connecting with.
The system doesn’t replace your sales team. It takes over the repetitive work of targeted prospect research, outreach, follow-ups and the related admin.
So your sales team can spend more time on relevant business conversations, qualification and closing.
Reactions can come within the first few days, as soon as recipients accept the connection request and reply. But no campaign can guarantee an exact date. Results depend on the market, the audience, the offer, and how easy it is to reach the right decision-makers.
We recommend a 3-month minimum because in that time you not only get the first leads and conversations, but also enough experience to optimise the targeting, the messages and the outreach process.
We shape the messages together with you, or we write them and you approve them. Before launch we agree on tone and style, and we build each message on real reasons from the research – that’s what makes them natural, not a template.
We keep refining them based on the reactions, but nothing goes out in your name without you having seen it.
We agree on the contract length together, based on your goals. We recommend at least 3 months, because that’s how long it takes for a campaign to mature and for the reactions to give us something to learn from and refine.
After that we continue for as long as you want, and you can stop at any time with 30 days’ notice.
The messages go out in your name, with your approval – they are your messages, just as if an assistant had prepared them. We help with the research and preparation; you know and stand behind the content.
When the recipient replies and real interest develops, you or your sales team take the conversation forward personally.
We choose who to contact based on public LinkedIn profiles. We first send a connection request with a short, personalised note, and only people who accept it receive further messages.
So we only continue the conversation with people who are open to it, and everything stays within LinkedIn.
We don’t build outreach on mass, generic messages. Who to write to, and why, is based on the targeting, the research and the business situation of each company or decision-maker.
We control the volume and timing of outreach and monitor reactions continuously. If a contact isn’t relevant, we don’t push it.
We build up LinkedIn activity gradually and respect the platform’s current rules and limits. We control the volume and timing of connection requests and keep a constant eye on activity and reactions.
Not every conversation needs to be automated end to end. If someone asks a specific question, shows serious interest, or raises a topic worth discussing in person, a human takes over from there. The system’s job is to get the relationship to that point.
Yes. We build the same research and outreach process for new countries, adapted to the specifics of each market, language and role.
If you’re not sure there are enough relevant companies and decision-makers in a new market, we check that in the free audit too: the market size, how reachable the decision-makers are, and whether an outbound campaign is worth launching.
LinkedIn-based outreach is our main focus, but we also handle other areas of marketing in-house: email marketing and automation, lead generation, advertising (LinkedIn, Meta, Google and ChatGPT), content and personal branding, SEO and GEO – visibility in AI-powered search – as well as websites and analytics.
These aren’t part of the LinkedIn package and aren’t mandatory. But if you need any of them, you don’t have to look for another agency: we’ll handle it, tailored to your goals.
Practical perspectives on targeting, LinkedIn, outbound sales and automation – for B2B companies that want better business opportunities, not just more leads. (In Hungarian.)