Let’s get to know your company.
It has two parts. The first is enough for us to send an accurate proposal; the second is for building the campaign – and we can cover that in a short call if you prefer.
For the proposal
What you want to achieve, who we’d target, and how big a system it needs.
For the build
Clients, strengths, tone. Your choice: fill it in, or we talk it through.
Who are we talking to?
So we know who to send the proposal to.
What do you want to achieve?
This shows us how big a system makes sense. Select all that apply.
Why now? optional
A sentence or two is enough: growth, a new service, a big client lost, a new market…
What do you want to sell?
If we’d promote several products or services, put each on its own line – this affects the size of the campaign.
Who would we target?
Who do you want to talk to, and at which companies?
Decision-makers
Which companies?
Industry, size, type – however suits you.
Where should we look for clients?
Each new language and country means separate messages and targeting.
What is a new client worth to you?
A rough figure is fine. It shows us what size of system pays off.
Annual value of one client
How long from first contact to purchase?
Last question for the proposal.
These mostly determine the scope of work.
How many LinkedIn profiles would we work with?
Whose name the outreach goes out in – e.g. the CEO, a sales colleague.
Landing page
When would you start?
We have everything for the proposal.
Saved – we’ll send the proposal within a few days. For part two, choose whatever suits you best:
Which day works?
When? (Budapest time, CET)
How should we talk?
Who do you most like working with?
2–5 current clients is plenty. It shows us which companies to look for.
Is there a company you’d really love to win? optional
Who should we not target? optional
What usually triggers a purchase?
What event makes them start looking for a solution? We time the outreach around these.
Why do clients choose you?
We’re not after a slogan, but real reasons – what your clients say.
How can you back this up? optional
Reference, figures, case study, certification…
What does the client choose between?
A competitor, an in-house team, a piece of software – or simply doing nothing for now.
What has worked in client acquisition so far?
Let’s not repeat what didn’t work.
Where have clients come from so far?
What’s the biggest obstacle right now?
What kind of outreach would your audience respond to?
We don’t need a finished message, just a direction.
What should we avoid?
What could we give prospects right at the start?
Something useful in itself, even before they buy.
What should landing page visitors do?
What should happen with a prospect?
Who receives them, and how quickly do you get in touch?
Anything else we should know?
Topics you can speak about with authority, sensitive points, anything. No need for marketing language.
Thank you – we have everything!
Based on your answers, we’ll start researching the target market and decision-makers.
- 1We review the brief and ask if anything is unclear.
- 2We build the targeting and the direction of the messages.
- 3We walk you through it in a short call before anything goes live.
Great, talk soon!
We’ll confirm the time by email shortly.
- 1You’ll get the proposal based on part one within a few days.
- 2On the call we’ll cover your clients, strengths and tone.
- 3We write part two of the brief from the conversation – you just review and approve it.
No problem, there’s no rush.
Part one is saved and we’ll send the proposal within a few days. Here’s your link to continue – we’ll email it too.